The folly of announcing sequels before your movie’s out

It was pretty well known that, by the time Warner Bros was getting ready to release Green Lantern in cinemas back in 2011, it’d got to work on a sequel already. It hadn’t actively announced it, but it was common knowledge that a script was being developed which– should the film be a hit – would speed the time it would to take to get a follow up in cinemas. Given that movie studios have gradually been trying to draw back the gap between sequels from three years down to two, this – in Warner Bros’ defence – seemed pragmatic. It wouldn’t, in the scheme of things, cost them a lot of money, and provided they kept things quiet, egg heading towards face could be avoided.

That’s basically what happened, too. Appreciating the trade press picked up on the news, Warner Bros nonetheless didn’t comment on it, and when Green Lantern failed to have the desired box office effect, the sequel script could be quietly shelved. It’s unlikely that even a comma from it will make it to Green Lantern Corps, the reboot movie that’s due around 2020.

One by-product, however, of studios’ gradual shift to a cinematic universe model over the past four or five years is that said studios are looking to get multiple movies moving, and aren’t being shy about it. Ahead of the release of the Power Rangers reboot earlier this year, for instance, Lionsgate and Saban were talking up the prospects of it being a six-movie boxset. Warner Bros, too, was looking to get five or six films out of its King Arthur idea, and this was well known ahead of the release of King Arthur: Legend Of The Sword a month or two back.

Read more at Den of Geek

Published at June 13, 2017

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