The Boss Baby Is the Latest Movie to Sell Itself by Winking at the Competition

As the trailer opens, the baby is playing with a toy candelabra and clock, and promises that, if you really want it, they can cram a talking candlestick into the movie somewhere—a clear reference to Disney’s Beauty and the Beast.

Read more: http://www.adweek.com/creativity/the-boss-baby-is-the-latest-movie-to-sell-itself-by-winking-at-the-...

Published at March 22, 2017

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